The Ford Endeavour, known globally as the Ford Everest, has long been a favorite among Indian SUV enthusiasts. With its bold design, rugged performance, and premium features, it’s no surprise why this full-size SUV is often called the “aan baan shan” (pride and glory) of the Indian market. Whether you’re navigating city streets or tackling off-road adventures, the Endeavour delivers a driving experience that blends power, comfort, and style. But what makes this vehicle so special? Let’s dive into its legacy, features, and why it continues to capture hearts in India.
A Legacy of Dominance
The Ford Endeavour first roared onto Indian roads in 2003, built on the robust platform of the Ford Ranger pickup. Over the years, it carved a niche as a premium, rugged SUV that could take on the likes of the Toyota Fortuner. Despite Ford’s exit from Indian manufacturing in 2021, the Endeavour’s fanbase remains strong, with many eagerly awaiting its rumored return in 2025 or 2026. According to posts on X, Ford is gearing up to assemble the latest-generation Endeavour at its Chennai plant, signaling a potential comeback that has enthusiasts buzzing.
Why Indians Love the Endeavour
Imagine this: You’re driving through the chaotic streets of Mumbai during monsoon season. Potholes, waterlogged roads, and unpredictable traffic are no match for the Endeavour’s 225 mm ground clearance and supple suspension. Owners like Shourya Singh, who reviewed the Endeavour on CarDekho, call it a “beast” for its ability to glide over bad roads while offering a premium feel. Its commanding road presence and muscular design make it a status symbol for many Indian families.
Key Features That Define the Endeavour
The Ford Endeavour isn’t just about looks—it’s packed with features that make it a standout in the premium SUV segment. Here’s a breakdown of what makes it shine:
Powerful Engine Options
The Endeavour offers two diesel engines: a 2.0-liter turbo-diesel producing 170 bhp and 420 Nm of torque, and a 3.0-liter V6 turbo-diesel for those craving extra power. Paired with a 10-speed automatic or 6-speed manual transmission, the Endeavour delivers seamless performance. According to CarWale, the 2.0-liter engine is lighter and more efficient than its predecessor, ensuring better fuel economy (10-14.2 kmpl) without sacrificing drivability.
Unmatched Ride Quality
The Endeavour’s suspension is a game-changer. It handles bumpy roads with ease, making it ideal for India’s diverse terrains. As noted in a CarWale review, the SUV’s ride is “supple, consistent, quiet, and comfortable,” even on Mumbai’s monsoon-ravaged roads. While it may not excel in sharp cornering due to body roll, its off-road prowess and straight-line stability are hard to beat.
Spacious and Luxurious Interiors
Step inside, and the Endeavour feels like a premium lounge. With ample headroom, legroom, and cushy front seats, it’s built for comfort. The second row is described as “almost like a couch,” perfect for long road trips. The top-spec models, like the Black Edition, come loaded with features like a 12-inch touchscreen, wireless Apple CarPlay, Android Auto, and a semi-self-park system. Safety is top-notch too, with nine airbags and Ford’s Co-Pilot360 suite, including adaptive cruise control and lane-keep assist.
Ford Endeavour vs. Competitors
How does the Endeavour stack up against its rivals? Here’s a quick comparison:
| Feature | Ford Endeavour | Toyota Fortuner | MG Gloster |
|---|---|---|---|
| Price (Ex-Showroom) | ₹50-80 Lakh (est.) | ₹33.43-51.44 Lakh | ₹38.80-43.87 Lakh |
| Engine Options | 2.0L Turbo, 3.0L V6 Diesel | 2.7L Petrol, 2.8L Diesel | 2.0L Turbo Diesel |
| Mileage (kmpl) | 10-14.2 | 10-14 | 12-14 |
| Ground Clearance | 225 mm | 220 mm | 210 mm |
| Key Features | 12-inch touchscreen, 9 airbags, ADAS | 8-inch touchscreen, 7 airbags, ADAS | 12.3-inch touchscreen, 8 airbags |
The Endeavour’s premium pricing reflects its advanced tech and larger engine options, making it a direct rival to the Fortuner. However, its potential import as a CBU (Completely Built Unit) could push prices to ₹70-80 lakh, positioning it as a luxury alternative.
The Buzz Around Ford’s Comeback
Ford’s exit from India in 2021 left many fans disappointed, but recent developments have sparked hope. The company has registered a design patent for the new Endeavour in India and plans to leverage its Chennai plant for assembly. Autocar India reports that Ford could import up to 2,500 units without homologation, allowing a quicker market re-entry while local production ramps up. This strategic move aligns with Ford’s global Ford+ growth plan, focusing on exports and select markets like India.
What Experts Say
Auto expert Somnath Chatterjee from ABP Live praises the 2025 Endeavour for its modern design, with a bold grille and C-shaped LED headlights. He notes its improved ride quality and reduced NVH (noise, vibration, harshness) compared to older models. The addition of a 12.3-inch digital driver display and a 360-degree camera further elevates its appeal. However, experts also caution that its premium pricing could be a hurdle in a price-sensitive market like India.
Why the Endeavour Is Worth the Wait
For SUV lovers, the Ford Endeavour is more than just a vehicle—it’s a lifestyle. Its blend of rugged capability, premium comfort, and cutting-edge tech makes it a top contender in India’s SUV market. Whether you’re a family looking for a spacious ride or an adventurer seeking off-road thrills, the Endeavour delivers. As Ford gears up for its return, the anticipation is palpable. Will it reclaim its throne as the king of SUVs? Only time will tell, but one thing’s certain: the Ford Endeavour is ready to roar back with pride and glory.
Ready to Join the Endeavour Fan Club?
If you’re excited about the Ford Endeavour’s return, keep an eye on Ford’s official announcements or visit Ford India’s website for updates. Share your thoughts in the comments—would you choose the Endeavour over the Fortuner or Gloster? Let’s get the conversation started!